The brief

Having failed to run a successful campaign themselves, 360 Recruitment tasked Boost with filling a massive apprenticeship deficit, as well as obtaining a large number of full-time position job applications.

Vacancies needed to be filled quickly to meet 360 Recruitment’s client demand and maintain their position as a specialist recruitment agency in the Meat Processing Industry, Food Manufacturing and FMCG, Construction, Engineering and Contracting industries.

The strategy

Embracing the digital landscape, Boost recommended the use of both PPC and Social Media Advertising.

PPC opened up the opportunity to directly target those looking for job vacancies. A mix of broad and specific targeting was used, particularly for the apprenticeship element of the campaign, where students may not know exactly what they want to do after school.

At the same time, Boost utilised social media advertising on Facebook to reach a mass audience and promote the true benefits of the job role.

Both strategies targeted a local audience in the UK and an international audience across Europe, reaching an average of 25,000 people per day.

The results

1,100+

job applications in 1 month

25,000

people reached, on average, per day

20%

conversion rate

100%

of jobs filled

We Work With

"This was always going to be a complex web development project. However, AtomicMedia have not only delivered the best Window and Door specifier in our industry, but have also significantly increased our lead generation as part of the ongoing digital marketing strategy."

Paul Roper, Marketing Director

"Over the last 12 months atomicboost have delivered strong and consistent SEO management of our new Kids and Families focused website jcbexplore.com. We’ve seen significant growth in organic traffic (over 400%) over that period and impressive increases in targeted non-branded and branded keywords. This continuous optimisation process has been fundamental to the ongoing success we are seeing on the site. "

Sam Johnson, Senior Licensing Manager

Got a project in mind?

Nottingham Office

11 Brightmoor Street
Nottingham

NG1 1FD

+44 (0)115 882 0890

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Tickford St
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MK16 9EY

+44 (0)1908 465 329

hello@atomicboost.co.uk