The brief

Understanding the need to become more digital, Lindleys Autocentres wanted to target the thousands of potential customers who weren’t being reached by more traditional mediums. Therefore, they asked Boost to enhance their online presence via paid search advertising (PPC) and organic search optimisation (SEO).

The aim was to increase their brand awareness throughout Nottingham through increased traffic to the website and establish themselves as a serious competitor in the market, amongst national garage chains.

The strategy

With the garage industry being highly competitive on both a national and local level, it was essential that the paid search advertising worked efficiently to maximise the number of leads whilst keeping costs to a minimum – this is where our team of marketers got to work. 

Getting ingrained into Lindleys’ marketing strategy allowed us to actively perform optimisations on a day-to-day basis; robust monitoring of the campaigns not only reduced the cost-per-lead, but in turn freed up the budget to continue growing the number of leads generated. All this came together to deliver year-on-year increases in leads without increasing the budget requirements.

As Lindleys continues to grow, new services are being deployed across its branches, such as last year’s introduction of mobile tyre-fitting services. Being brand new to the market, brand awareness was extremely low and needed to be boosted.

Following a year of organic search campaigns, we enacted a part of Lindley’s overarching marketing plan and nurtured the new service into one of their top lead generators. Only 12 months after its introduction, the company now outperforms major competitors in the market.

Our team worked to regularly research new trends and emerging developments – both in the company’s target demographics and in the context of the car industry.

Combining our research allowed us to create tailored content that raised the brand’s profile, increased visibility across the Nottingham area and drove organic growth.

Lindleys’ trust in our proposition has resulted in the complete reinvention of their digital marketing strategy and has helped reach customers at a level unheard in their traditional campaigns. Following suit, Lindleys themselves have developed strong brand equity and extended their reach far beyond their previous territories.

Having previously been limited to their local area, Lindleys now operate as a much larger fish in an even bigger pond.

The results

96%

year-on-year growth in organic search traffic

153%

increase in leads year-on-year

50%

lower cost per lead

#1

for “tyres nottingham” (2020 data)

We Work With

"This was always going to be a complex web development project. However, AtomicMedia have not only delivered the best Window and Door specifier in our industry, but have also significantly increased our lead generation as part of the ongoing digital marketing strategy."

Paul Roper, Marketing Director

"Over the last 12 months atomicboost have delivered strong and consistent SEO management of our new Kids and Families focused website jcbexplore.com. We’ve seen significant growth in organic traffic (over 400%) over that period and impressive increases in targeted non-branded and branded keywords. This continuous optimisation process has been fundamental to the ongoing success we are seeing on the site. "

Sam Johnson, Senior Licensing Manager

Got a project in mind?

Nottingham Office

11 Brightmoor Street
Nottingham

NG1 1FD

+44 (0)115 882 0890

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Tickford St
Newport Pagnell
MK16 9EY

+44 (0)1908 465 329

hello@atomicboost.co.uk