The brief

TruFrame approached Boost with a desire to enhance the digital experience that its existing and potential customers interact with. They wanted to reflect the quality of its products throughout the website, from the look and feel, to the user experience, and the imagery.

At the same time, TruFrame was keen to cement its position in the competitive industry by raising brand awareness amongst those in the window and door trade, and positioning itself as a thought-leader on all industry-related topics.

In a nutshell, the revamped website had to deliver a feeling of quality, be in keeping with the brand guidelines, and provide the groundwork for building its standing in organic search.

The strategy

Despite being the third largest fabricator of uPVC windows and doors, TruFrame came to Boost with keyword rankings that didn’t add up.

Working closely with TruFrame’s internal marketing team, Boost devised a comprehensive keyword strategy, designed to refocus the website towards a trade audience, as opposed to a homeowner audience.

Through strategic copywriting of website copy, alongside supporting content in the form of in-depth articles, Boost helped develop the TruFrame website into an informational powerhouse on everything to do with being a window and door installer, positioning the business as a thought leader and a trustworthy partner.

Backing up the SEO was a comprehensive PPC strategy designed to drive a B2B audience to the website looking for a manufacturer or supplier of windows and doors. At the same time, the PPC helped inform the SEO efforts by utilising the rich keyword data set that was collected via Google Ads. This allowed us to identify new keywords, as well as inform understanding of keywords that converted well vs those that didn’t. This allowed  a more efficient use of time by focusing on the areas more likely to drive improved results.

The results

59%

increase in organic search traffic in a 12-month period

43%

increase in leads in a 12-month period

110%

increase in B2B PPC leads at no additional cost

We Work With

"This was always going to be a complex web development project. However, AtomicMedia have not only delivered the best Window and Door specifier in our industry, but have also significantly increased our lead generation as part of the ongoing digital marketing strategy."

Paul Roper, Marketing Director

"Over the last 12 months atomicboost have delivered strong and consistent SEO management of our new Kids and Families focused website jcbexplore.com. We’ve seen significant growth in organic traffic (over 400%) over that period and impressive increases in targeted non-branded and branded keywords. This continuous optimisation process has been fundamental to the ongoing success we are seeing on the site. "

Sam Johnson, Senior Licensing Manager

Got a project in mind?

Nottingham Office

11 Brightmoor Street
Nottingham

NG1 1FD

+44 (0)115 882 0890

Milton Keynes Office

Tickford St
Newport Pagnell
MK16 9EY

+44 (0)1908 465 329

hello@atomicboost.co.uk