4 Top Keyword Research Hacks

There are a lot of myths and misconceptions when it comes to keyword research. Many people believe that you need to spend ages finding the right queries and that you need an arsenal of tools and expensive software at your disposal to be successful. However, this isn’t always the case. In fact, there are a […]

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How Do I Begin a Digital Marketing Career?

If you’re thinking of starting a digital marketing career, now is one of the best times to do so. The demand for digital marketing professionals is high, and the skills you learn will be in-demand for years to come. But where do you start? In this blog post, we’ll walk you through the steps to […]

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Google is Sunsetting Universal Analytics 1st July 2023

Google is sunsetting Universal Analytics on 1st July 2023. This means that businesses using Universal Analytics will need to migrate to the new Google Analytics 4 (GA4) platform before that date. If you are using Universal Analytics, now is the time to start planning your migration. In this blog post, we will discuss what you […]

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4 Tried & Tested SEO Quick Wins

SEO is a strategy that should be looked at in terms of the long-term gains it can bring. When done correctly, SEO can provide a strong foundation for sustainable online success and can help you grow your business. While an SEO strategy should always be viewed as long-term effort leading to a steady growth, that […]

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How to Set up a Google My Business Profile That Actually Performs

If you’re like most business owners, you want to find ways to increase traffic to your website. One great way to do this is by setting up a Google My Business profile. This will help your local SEO and give customers the ability to find your business on Google Maps. In this blog post, we’ll […]

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All Clicks and No Conversions? You Need CRO

When it comes to website design and digital marketing, you want to ensure that you are getting the most bang for your buck. And what better way to do that than implementing Conversion Rate Optimisation (CRO)?  CRO is the process of increasing the percentage of visitors who take the desired action on your website, such […]

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What Makes A Reliable Digital Marketing Agency? + Some Red Flags To Watch Out For

Over the past decade or so we’ve experienced an increased demand for digital services. Businesses of all sizes have been gradually shifting their advertising budgets towards building online visibility as opposed to focusing on traditional advertising platforms.  The pandemic accelerated this process and forced a lot of companies to accept the fact that we are […]

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How to Make Your Content Marketing Stand Out

When creating content, it’s essential to make sure that it stands out from the rest. If your blog posts look and sound like everyone else’s, then you’re not going to attract readers – and you won’t generate leads or sales. In this blog post, we’ll give you tips for writing better blog posts that will […]

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10 Digital Marketing Bad Habits to Give Up Now

Are you guilty of any of the following digital marketing bad habits? If so, it’s time to give them up! This blog post will discuss ten bad habits that can hold you back from success in your digital marketing campaigns – and what to do instead. Bad Habit #01: Focusing on vanity metrics It’s easy […]

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The Best Way To Make Your Instagram Account Stand Out

With billions of Instagram profiles out there, it’s not easy to get your account to stand out, especially if you are new to the site. Here are a few tips to make your account stand out, which will hopefully result in a bigger following for you or your business. When making your account (or giving […]

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How To Start Marketing Your Business On Pinterest

Pinterest is an absolutely amazing site to market your business on, as a lot of people love using it to find inspiration for all parts of their life! Like anything, the thought of starting a business Pinterest account can be daunting if you haven’t used the site or set up a business page before. This […]

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What Is PPC? The Ultimate Beginners Guide

What is PPC? Pay-per-click (PPC) advertising, also known as cost per click (CPC), is a form of internet marketing and advertising which involves the payment of money to a website owner, publisher or another business in exchange for displaying an advertisement.

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5 Reasons You Need A Mobile-Friendly Website For Your Business

When was the last time you looked at your website from your mobile phone? If you always seem to be looking at it from your laptop, then it makes sense why you might not think anything needs changing, but you need to start thinking about how mobile users are experiencing your site.

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How To Market Your Business On A Budget

Budget-friendly marketing is a hot topic on the minds of small business owners. With all the talk about how to market products and services effectively, we couldn’t help but wonder “What if you are working on a tight budget, or don’t have an in-house marketing team?”

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How To Get More Views On Your Business’s TikTok Videos

So you’ve started a TikTok account for your business, but it’s not booming the way you thought it would, so what are the next steps on tackling this issue? Well it’s time to start putting some work into understanding what makes TikTok’s successful, and this article is a great place to start!  To start with, […]

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