When it comes to website design and digital marketing, you want to ensure that you are getting the most bang for your buck. And what better way to do that than implementing Conversion Rate Optimisation (CRO)?
CRO is the process of increasing the percentage of visitors who take the desired action on your website, such as making a purchase or filling out a contact form. This blog post will discuss why CRO is so important and how you can get started!
If you have a website, chances are you want people to do a specific action on it – whether that’s buying your product, signing up for your newsletter, or contacting you for more information. But if your website isn’t optimised for conversions, then all of those clicks to your site aren’t going to do you any good in the long run. That’s why conversion rate optimisation is so essential!
CRO Methods
A/B Testing
One of the most effective ways to improve your conversion rate is through A/B testing, which is the process of testing two different versions of a web page to see which one performs better.
For example, you could test two headlines or call-to-action buttons to see which one gets more people to click. A/B testing is a great way to find out what works best for your audience and ensure that your website is as effective as possible.
Landing Pages
Your website’s landing pages are another essential factor in gaining conversions. Landing pages are vital for capturing leads and driving sales, so ensure you have them set up correctly and test different versions to see which one performs best.
Design and Copy
One of the most important aspects of conversion rate optimisation is ensuring that your design and copy effectively get people to take notice and take action. This means using compelling visuals and persuasive text that speaks to your audience and motivates them to take action.
You also want to make sure that all of your buttons and links are easy to see and click on and that your page layout is user-friendly and straightforward. There’s no point hiding the links you want your visitors to click on at the bottom of your page. By cleverly adding CTAs and links to the places your visitors will naturally pause or stop at, you can make the user journey natural and seamless – creating a better user experience overall.
You can do several things to optimise your website for conversions, including improving your design, creating compelling copy, and testing different versions of your pages. And the best part is CRO doesn’t have to be expensive or time-consuming – even making small changes can significantly impact your conversion rate.
Here at atomicboost, we are experts in different digital marketing disciplines, including CRO – conversion rate optimisation. If you want to improve your conversion rate today – contact atomicboost on hello@atomicboost.co.uk or 01158820890 or use our handy contact form.
Posted on 1st March 2022 by Jack Wilkinson
