All-encompassing paid search strategies
Google is the go-to search engine, making up more than 90% of the market share. With its vast user base, it's the primary paid search platform to consider when looking to invest in paid search advertising.
Whilst Google is the predominant search engine, it isn't the only one to consider. Whilst Bing has a smaller user base, its users are generally more affluent and can result in larger order values, with lower investment in ad spend. It's a win-win.
App store search ads
You may not think about it, but the app stores on your phone are also search engines. People across Android and iOS visit the app stores to find apps for what they need. Search advertising on app stores helps you tap into this demand.