Are you guilty of any of the following digital marketing bad habits? If so, it’s time to give them up! This blog post will discuss ten bad habits that can hold you back from success in your digital marketing campaigns – and what to do instead.
Bad Habit #01: Focusing on vanity metrics
It’s easy to get caught up in the numbers game, especially when working in digital marketing. After all, it’s quantifiable and easily measurable.
However, focusing exclusively on vanity metrics (e.g., social media likes) can be counterproductive. It can lead you to make decisions based on the wrong information and ultimately hinder your efforts.
You must look at what metrics show value for your business. How can you prove your return on investment for your business’s bottom line?
Bad Habit #02: Neglecting long-term strategy in favour of short-term gains
While it’s important to be opportunistic and take advantage of immediate opportunities, you also need to have a long-term strategy in place.
Focusing exclusively on short-term gains can lead to stagnation and missed opportunities. Long-term strategies will help your website health as well. SEO will take a while to start proving fruitful, but is one of the strongest drivers of traffic and leads once it has taken effect. Ignoring long-term goals means you will always be scrambling for the next big thing and will never reap the benefits of a well-researched strategy.
Bad Habit #03: Failing to test and optimise
Testing and optimisation is key to success in any digital marketing campaign.
You need to constantly be testing different aspects of your campaigns – from the copy on your website to the keywords you’re targeting in SEO or PPC – to find what works best.
Don’t be afraid to change things, see what works and what doesn’t. You might think everything is working fine but be missing out on better keywords or more conversions.
Bad Habit #04: Not tracking results
If you’re not tracking the results of your digital marketing campaigns, you’re flying blind.
You need to follow how well your campaigns are performing and which tactics are generating the most leads or sales. This information is essential to make informed decisions about allocating your resources.
Bad Habit #05: Not using analytics data
Analytics data can tell you a lot about how your website and digital marketing campaigns are performing. If you’re not using this data, you’re missing out on valuable insights that could help improve your performance. Use all the free tools available to you.
Bad Habit #06: Focusing on tactics rather than strategy
Many people in digital marketing are guilty of this bad habit. They get so wrapped up in the tactical aspects of their campaigns that they lose sight of the big picture. Focusing on tactics without a strategic plan is a recipe for disaster.
For example, don’t just send out emails for the sake of it because that’s what you have always done. You have to strategise to see what actions will be best placed to get the goals you want, and maybe your resources are best placed elsewhere.
Bad Habit #07: Not understanding customers’ needs and wants
If you don’t understand your customers’ needs and wants, you’re not able to create effective marketing campaigns that resonate with them.
You need to do your research and understand your ideal customer, what they want, and how you can help them.
Bad Habit #08: Not creating quality content
Content is still king in the digital age. You’re missing out on a massive opportunity if you’re not creating high-quality content.
Quality content will help you attract more visitors, engage more followers, and generate more leads.
Creating evergreen content that works all year round, with a few minor updates here or there, is also important. These pieces serve your website with traffic consistently.
Bad Habit #09: Focusing on quantity rather than quality
While it’s crucial to produce a lot of content, it’s even more important to focus on quality over quantity.
If all you’re doing is churning out low-quality content, you’re not going to achieve the results you want.
Focusing more resources on a few pieces of well thought out, strategic content, that your users will actually engage with is far more valuable.
Bad Habit #10: Not using social media effectively
Social media can be a powerful tool for digital marketing, but it’s essential to use it effectively.
Many people mistake just blasting their followers with promotional content without providing any valuable information or engaging with them in a meaningful way. If you want to get the most out of social media, you need to create engaging content and engage with your followers regularly.
If you are guilty of any of these digital marketing bad habits, give atomicboost a call on (0)115 882 0890 for a consultation on how we can help your company achieve more. Our multi-skilled, full-service team has the expertise to craft a unique, effective digital marketing strategy that delivers what you need, whether that is lead generation, brand awareness or engagement. Contact us today at hello@atomicboost.co.uk or use our simple contact form today!
Posted on 2nd February 2022 by Sylwia Balásy
